{"id":8449,"date":"2026-09-02T10:02:05","date_gmt":"2026-09-02T08:02:05","guid":{"rendered":"https:\/\/magic-box.nl\/product-photography\/"},"modified":"2026-10-29T17:11:35","modified_gmt":"2026-10-29T16:11:35","slug":"product-photography","status":"publish","type":"page","link":"https:\/\/magic-box.nl\/en\/product-photography\/","title":{"rendered":"Product Photography"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;mb-s mb-hero&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row module_class=&#8221;mb-crumbrow&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;mb-t mb-crumbs-wrap&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<nav class=\"mb-crumbs\" aria-label=\"Breadcrumb\"><a href=\"\/en\/\">Home<\/a> \u203a Product photography<\/nav>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; module_class=&#8221;mb-hero-row&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;mb-t mb-hero-text&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Product photography: how to take good product photos yourself<\/h1>\n<p>Good product photography comes down to even light, a calm background and the same set-up every time. Here you can read what is involved, how to do it in-house and which approach suits your industry.<\/p>\n<p class=\"mb-btns\"><a class=\"mb-btn mb-btn-primary\" href=\"https:\/\/magic-box.nl\/en\/demo-magicbox\/\">Book a free demo<\/a> <a class=\"mb-btn mb-btn-ghost\" href=\"#branches\">Choose your industry<\/a><\/p>\n<p class=\"mb-by\">By <strong>Birgitta<\/strong>, MagicBOX \u00b7 Updated 29 October 2026<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/magic-box.nl\/wp-content\/uploads\/2026\/09\/homepage-scaled-1-e1789377455257.jpg&#8221; alt=&#8221;Product photography in a MagicBOX&#8221; title_text=&#8221;Product photography in a MagicBOX&#8221; module_class=&#8221;mb-hero-img&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;mb-s mb-kort&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;mb-t mb-kort-text&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>In short<\/h2>\n<ul>\n<li>A good product photo shows the product as it is: sharp, with true colours and without distracting shadows.<\/li>\n<li>The three most important things are even light from all sides, a calm background and the same set-up for every product.<\/li>\n<li>With a fixed set-up, such as a MagicBOX, you take those photos yourself with your camera or smartphone, with little or no post-processing.<\/li>\n<li>Choose your industry below for examples, tips and the model that fits.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;branches&#8221; module_class=&#8221;mbh-s mbh-white&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;mbh-t mbh-head&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"mbh-headrow\">\n<div>\n<h2>Product photography by industry<\/h2>\n<p>Will it work for my products? Choose your industry to see examples, tips and which model fits. Or <a href=\"https:\/\/magic-box.nl\/en\/impression\/\">view all examples of product photos<\/a> on one page.<\/p>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; module_class=&#8221;mbh-flex mbh-cols4&#8243; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;mbh-card mbh-brcard&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/magic-box.nl\/wp-content\/uploads\/2026\/10\/P1130344-scaled.jpg&#8221; alt=&#8221;Product photography of flowers and plants&#8221; title_text=&#8221;Product photography of flowers and plants&#8221; url=&#8221;https:\/\/magic-box.nl\/en\/product-photography-flowers-and-plants\/&#8221; module_class=&#8221;mbh-wide&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text module_class=&#8221;mbh-t&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"mbh-brname\"><a href=\"https:\/\/magic-box.nl\/en\/product-photography-flowers-and-plants\/\">Flowers &amp; plants \u2192<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;mbh-card mbh-brcard&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/magic-box.nl\/wp-content\/uploads\/2026\/10\/Untitled-Project-83.jpg&#8221; alt=&#8221;Jewellery product photography&#8221; title_text=&#8221;Jewellery product photography&#8221; url=&#8221;https:\/\/magic-box.nl\/en\/product-photography-jewelry\/&#8221; module_class=&#8221;mbh-wide&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text module_class=&#8221;mbh-t&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"mbh-brname\"><a href=\"https:\/\/magic-box.nl\/en\/product-photography-jewelry\/\">Jewellery &amp; watches \u2192<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;mbh-card mbh-brcard&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/magic-box.nl\/wp-content\/uploads\/2026\/10\/macarons-doosje-1200X1200.jpg&#8221; alt=&#8221;Product photography of food&#8221; title_text=&#8221;Product photography of food&#8221; url=&#8221;https:\/\/magic-box.nl\/en\/product-photography-food\/&#8221; module_class=&#8221;mbh-wide&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text module_class=&#8221;mbh-t&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"mbh-brname\"><a href=\"https:\/\/magic-box.nl\/en\/product-photography-food\/\">Food \u2192<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;mbh-card mbh-brcard&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/magic-box.nl\/wp-content\/uploads\/2026\/10\/P1029325-scaled.jpg&#8221; alt=&#8221;Product photography of clothing and textiles&#8221; title_text=&#8221;Product photography of clothing and textiles&#8221; url=&#8221;https:\/\/magic-box.nl\/en\/productphotography-clothing-and-textiles\/&#8221; module_class=&#8221;mbh-wide&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text module_class=&#8221;mbh-t&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"mbh-brname\"><a href=\"https:\/\/magic-box.nl\/en\/productphotography-clothing-and-textiles\/\">Clothing &amp; textiles \u2192<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; module_class=&#8221;mbh-flex mbh-cols4&#8243; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;mbh-card mbh-brcard&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/magic-box.nl\/wp-content\/uploads\/2026\/10\/Untitled-Project-55.jpg&#8221; alt=&#8221;Product photography of glass and ceramics&#8221; title_text=&#8221;Product photography of glass and ceramics&#8221; url=&#8221;https:\/\/magic-box.nl\/en\/product-photography-glass-and-ceramics\/&#8221; module_class=&#8221;mbh-wide&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text module_class=&#8221;mbh-t&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"mbh-brname\"><a href=\"https:\/\/magic-box.nl\/en\/product-photography-glass-and-ceramics\/\">Glass &amp; ceramics \u2192<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;mbh-card mbh-brcard&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/magic-box.nl\/wp-content\/uploads\/2026\/10\/Untitled-Project-59.jpg&#8221; alt=&#8221;Product photography of car parts&#8221; title_text=&#8221;Product photography of car parts&#8221; url=&#8221;https:\/\/magic-box.nl\/en\/productphotography-of-car-parts\/&#8221; module_class=&#8221;mbh-wide&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text module_class=&#8221;mbh-t&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"mbh-brname\"><a href=\"https:\/\/magic-box.nl\/en\/productphotography-of-car-parts\/\">Car parts \u2192<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;mbh-card mbh-brcard&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/magic-box.nl\/wp-content\/uploads\/2026\/10\/Untitled-Project-82.jpg&#8221; alt=&#8221;Product photography of shoes&#8221; title_text=&#8221;Product photography of shoes&#8221; url=&#8221;https:\/\/magic-box.nl\/en\/product-photography-shoes\/&#8221; module_class=&#8221;mbh-wide&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text module_class=&#8221;mbh-t&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"mbh-brname\"><a href=\"https:\/\/magic-box.nl\/en\/product-photography-shoes\/\">Shoes \u2192<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;mbh-card mbh-brcard&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/magic-box.nl\/wp-content\/uploads\/2026\/10\/EVG-003-edited.jpg&#8221; alt=&#8221;Product photography of technical products&#8221; title_text=&#8221;Product photography of technical products&#8221; url=&#8221;https:\/\/magic-box.nl\/en\/productphotography-technical-products\/&#8221; module_class=&#8221;mbh-wide&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text module_class=&#8221;mbh-t&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"mbh-brname\"><a href=\"https:\/\/magic-box.nl\/en\/productphotography-technical-products\/\">Technical products \u2192<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; module_class=&#8221;mbh-flex mbh-cols4&#8243; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;mbh-card mbh-brcard&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/magic-box.nl\/wp-content\/uploads\/2026\/09\/Untitled-Project-61.jpg&#8221; alt=&#8221;Product photography of eyewear&#8221; title_text=&#8221;Product photography of eyewear&#8221; url=&#8221;https:\/\/magic-box.nl\/en\/product-photography-eyeglasses\/&#8221; module_class=&#8221;mbh-wide&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text module_class=&#8221;mbh-t&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"mbh-brname\"><a href=\"https:\/\/magic-box.nl\/en\/product-photography-eyeglasses\/\">Eyewear \u2192<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;mbh-card mbh-brcard&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/magic-box.nl\/wp-content\/uploads\/2026\/10\/Untitled-Project-4.jpg&#8221; alt=&#8221;Product photography of home and decor&#8221; title_text=&#8221;Product photography of home and decor&#8221; url=&#8221;https:\/\/magic-box.nl\/en\/product-photography-home-and-decor\/&#8221; module_class=&#8221;mbh-wide&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text module_class=&#8221;mbh-t&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"mbh-brname\"><a href=\"https:\/\/magic-box.nl\/en\/product-photography-home-and-decor\/\">Home &amp; decor \u2192<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;mbh-card mbh-brcard&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/magic-box.nl\/wp-content\/uploads\/2026\/10\/serie-gemaakt-in-MB-Large-4-scaled.jpg&#8221; alt=&#8221;Product photography of Christmas hampers and gift sets&#8221; title_text=&#8221;Product photography of Christmas hampers and gift sets&#8221; url=&#8221;https:\/\/magic-box.nl\/en\/photographing-christmas-and-gift-sets\/&#8221; module_class=&#8221;mbh-wide&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text module_class=&#8221;mbh-t&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"mbh-brname\"><a href=\"https:\/\/magic-box.nl\/en\/photographing-christmas-and-gift-sets\/\">Christmas hampers &amp; gift sets \u2192<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;mbh-card mbh-brcard&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;mbh-t&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"mbh-brname\"><a href=\"https:\/\/magic-box.nl\/en\/demo-magicbox\/\">Not sure? Book a free demo \u2192<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;mb-s mb-main&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,3_4&#8243; make_equal=&#8221;on&#8221; module_class=&#8221;mb-main-row&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;mb-col-toc&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code module_class=&#8221;mb-toc-wrap&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<nav class=\"mb-toc\" id=\"mb-toc\" aria-label=\"On this page\"><\/nav>\n<p>[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;mb-col-art mb-art&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;mb-t&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 data-toc=\"What is it?\">What is product photography?<\/h2>\n<p>Product photography is photography in which the product plays the leading role, usually to sell or present it.<\/p>\n<p>Think of photos for webshops, catalogues, marketing material or social media. Unlike portrait or event photography, product photography is mainly about sharpness, colour accuracy, consistency and a calm background. Where a customer in a shop can pick up and look at a product, online the photo has to do that job.<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;mb-t&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 data-toc=\"Types\">What types of product photography are there?<\/h2>\n<p>The four most common types are cut-out photos, lifestyle photos, 360\u00b0 photos and detail shots.<\/p>\n<ul>\n<li><strong>Cut-out product photos (packshots):<\/strong> the product on a white background, widely used for webshops and platforms such as Amazon.<\/li>\n<li><strong>Lifestyle photos:<\/strong> the product in a realistic setting, to convey a feeling or show how it is used.<\/li>\n<li><strong>360\u00b0 product photography:<\/strong> a series of photos or a video in which you can rotate the product.<\/li>\n<li><strong>Detail shots:<\/strong> close-ups that show the material, finish or specific features.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;mb-t&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 data-toc=\"Why it matters\">Why does good product photography matter?<\/h2>\n<p>Because in a webshop or catalogue the photo replaces the product: the customer decides on what they see.<\/p>\n<ul>\n<li><strong>Trust:<\/strong> sharp, consistent photos show that you work carefully.<\/li>\n<li><strong>Clarity:<\/strong> the better the customer can judge the product, the smaller the chance that it looks different from what they expected.<\/li>\n<li><strong>Recognisable range:<\/strong> the same lighting, angle and background give your whole range one consistent look.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;mb-t&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 data-toc=\"Key elements\">What makes a good product photo?<\/h2>\n<p>Lighting, background, sharpness and composition, and consistency.<\/p>\n<ol class=\"mb-steps\">\n<li><strong>Lighting<\/strong>Even light without harsh shadows is the most important thing of all. Diffuse light from several sides gives a natural, calm photo.<\/li>\n<li><strong>Background<\/strong>A neutral, plain background, usually white, keeps the attention on the product. For webshops it is often the standard.<\/li>\n<li><strong>Sharpness and composition<\/strong>The whole product is in sharp focus, with enough resolution for a larger screen. A central, balanced composition lets the product take the leading role.<\/li>\n<li><strong>Consistency<\/strong>With a larger range, you photograph every product the same way: same angle, lighting and distance. That keeps your webshop looking calm.<\/li>\n<\/ol>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;mb-t&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 data-toc=\"Common mistakes\">Which mistakes are common?<\/h2>\n<p>The most common mistakes are too little or the wrong light, an inconsistent style, too low a resolution and too much post-processing.<\/p>\n<ul>\n<li>Too little light or the wrong light source, so the colours are off or distracting shadows appear.<\/li>\n<li>A different style for each product in the same webshop.<\/li>\n<li>Too low a resolution, so the photo turns blurry when you zoom in.<\/li>\n<li>Too much post-processing, so the colour or shape no longer matches the real product.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;mb-t mb-scroll&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 data-toc=\"In-house or outsource\">Photograph it yourself or outsource it?<\/h2>\n<p>Outsourcing gives a polished result, but every new product has to go to the photographer. Photographing in-house with a fixed set-up suits anyone who regularly has new products.<\/p>\n<p>Outsourcing a photo costs \u20ac15 to \u20ac20 per photo on average and needs scheduling. You buy a MagicBOX once and use it again for every new product, with your own camera or smartphone. You do not need any knowledge of studio lighting.<\/p>\n<table class=\"mb-table\">\n<thead>\n<tr>\n<th><\/th>\n<th>Your own MagicBOX<\/th>\n<th>External photographer<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Turnaround<\/strong><\/td>\n<td>Immediate, at your own location<\/td>\n<td>Scheduling and waiting<\/td>\n<\/tr>\n<tr>\n<td><strong>Cost<\/strong><\/td>\n<td>One-off for the MagicBOX<\/td>\n<td>Per session or per photo<\/td>\n<\/tr>\n<tr>\n<td><strong>Consistency<\/strong><\/td>\n<td>The same set-up every time<\/td>\n<td>Depends on the session<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;mb-t&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 data-toc=\"360\u00b0 product photography\">What is 360\u00b0 product photography?<\/h2>\n<p>In 360\u00b0 product photography the product turns on an integrated turntable (the light simply passes through it), giving you a video or a rotatable view.<\/p>\n<p>The MagicBOX Square and MagicBOX Large are also available in a 360\u00b0 version. That way you show customers the product from every side. <a href=\"https:\/\/magic-box.nl\/en\/360-product-videos\/\">View the 360\u00b0 product videos<\/a>.<br \/>A separate turntable can be placed in the other MagicBOX models.<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;mb-t&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 data-toc=\"Examples\">Examples from the MagicBOX<\/h2>\n<p>View <a href=\"https:\/\/magic-box.nl\/en\/impression\/\">examples of product photos by industry<\/a>, from flowers and jewellery to car parts, all taken in the MagicBOX. On our <a href=\"https:\/\/www.instagram.com\/magicbox.nl\/\" target=\"_blank\" rel=\"noopener\">Instagram page<\/a> you can see even more.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/magic-box.nl\/wp-content\/uploads\/2026\/09\/Untitled-Project-34-scaled-e1789377983560.jpg&#8221; alt=&#8221;Product photography&#8221; title_text=&#8221;Product photography&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_cta title=&#8221;Bring your own products&#8221; button_url=&#8221;https:\/\/magic-box.nl\/en\/demo-magicbox\/&#8221; button_text=&#8221;Book a free demo&#8221; module_class=&#8221;mb-cta&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>We photograph them together in the showroom in Almere (the Netherlands), in English if you like. Prefer an online demo? That is possible too.<\/p>\n<p>[\/et_pb_cta][et_pb_text module_id=&#8221;klant&#8221; module_class=&#8221;mb-t&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 data-toc=\"Reviews\">What do customers say?<\/h2>\n<p>The MagicBOX has a score of 5\/5 from 45 reviews. Customers from various industries tell their own stories.<\/p>\n<p><a class=\"mb-btn mb-btn-ghost\" href=\"https:\/\/magic-box.nl\/en\/happy-customers\/\">Read all reviews<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;faq&#8221; module_class=&#8221;mb-t&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 data-toc=\"FAQ\">Frequently asked questions<\/h2>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;What is product photography?&#8221; open=&#8221;on&#8221; module_class=&#8221;mb-faq&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Product photography is photography in which the product plays the leading role, usually to sell it. Think of photos for webshops, catalogues and social media.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;What does your own product photo studio cost?&#8221; module_class=&#8221;mb-faq&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The models range from \u20ac915 (Small) to \u20ac7,500 (Packshot Table). We make a custom studio on request.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Can I also take photos with my smartphone?&#8221; module_class=&#8221;mb-faq&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Yes. In the MagicBOX you take photos and videos with your camera or simply with your phone.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Do I need to edit the photos afterwards?&#8221; module_class=&#8221;mb-faq&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Usually not, or hardly at all. Thanks to the even light from all sides, the photos are ready to use straight away, with little or no post-processing.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Is in-house product photography cheaper than a photographer?&#8221; module_class=&#8221;mb-faq&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>If you regularly photograph new products, it often is: you pay once for the studio (from \u20ac915) instead of per session or per photo. At the demo we look together at what it means for you.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Can the demo also be done online?&#8221; module_class=&#8221;mb-faq&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Yes, via Zoom, FaceTime or WhatsApp, in English if you like. Prefer to see it in person? Visit our showroom in Almere (the Netherlands).<\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;mbh-s mbh-beige&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;mbh-t mbh-head&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Models and prices<\/h2>\n<p>From a compact box for small products to a packshot table. Not sure? During an information call or a demo we choose the right size together.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; module_class=&#8221;mbh-flex mbh-cols3&#8243; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;mbh-card mbh-model&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/magic-box.nl\/wp-content\/uploads\/2026\/10\/Untitled-Project-84.jpg&#8221; alt=&#8221;MagicBOX Small&#8221; title_text=&#8221;MagicBOX Small&#8221; module_class=&#8221;mbh-wide&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text module_class=&#8221;mbh-t&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"mbh-lbl\">Small products<\/p>\n<h3>MagicBOX Small<\/h3>\n<p>Jewellery, glasses, cosmetics, etc.<\/p>\n<p class=\"mbh-price\">\u20ac915<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;mbh-card mbh-model mbh-hl&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/magic-box.nl\/wp-content\/uploads\/2026\/10\/Untitled-Project-85.jpg&#8221; alt=&#8221;MagicBOX Square&#8221; title_text=&#8221;MagicBOX Square&#8221; module_class=&#8221;mbh-wide&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text module_class=&#8221;mbh-t&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"mbh-lbl\">Photo and\/or 360\u00b0 video<\/p>\n<h3>MagicBOX Square\/Square 360\u00b0<\/h3>\n<p>Medium-sized products, with or without a turntable<\/p>\n<p class=\"mbh-price\">\u20ac1,145 \/ \u20ac1,460<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;mbh-card mbh-model&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/magic-box.nl\/wp-content\/uploads\/2026\/10\/Untitled-Project-86.jpg&#8221; alt=&#8221;MagicBOX Frame Pro Extra&#8221; title_text=&#8221;MagicBOX Frame Pro Extra&#8221; module_class=&#8221;mbh-wide&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text module_class=&#8221;mbh-t&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"mbh-lbl\">Larger products<\/p>\n<h3>MagicBOX Frame Pro Extra<\/h3>\n<p>Flowers, plants, appliances, small furniture, etc.<\/p>\n<p class=\"mbh-price\">\u20ac3,500<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;mbh-actions&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;https:\/\/magic-box.nl\/en\/products\/&#8221; button_text=&#8221;View all 14 models&#8221; module_class=&#8221;mbh-btn mbh-btn-ghost&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_text module_class=&#8221;mbh-t&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"mbh-bel mbh-bel-d\">Need a different size? Custom-made on request.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;mb-s mb-lees&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;mb-t&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Read also<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;mb-t mb-card-wrap&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<a class=\"mb-card\" href=\"https:\/\/magic-box.nl\/en\/tips-tricks-on-using-magicbox\/\"><span>Knowledge base<\/span><strong>Tips &amp; tricks for using the MagicBOX<\/strong><\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;mb-t mb-card-wrap&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<a class=\"mb-card\" href=\"https:\/\/magic-box.nl\/en\/360-product-videos\/\"><span>Video<\/span><strong>360\u00b0 product videos<\/strong><\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;mb-t mb-card-wrap&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<a class=\"mb-card\" href=\"https:\/\/magic-box.nl\/en\/happy-customers\/\"><span>Reviews<\/span><strong>What customers say<\/strong><\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Home \u203a Product photographyProduct photography: how to take good product photos yourself Good product photography comes down to even light, a calm background and the same set-up every time. Here you can read what is involved, how to do it in-house and which approach suits your industry. Book a free demo Choose your industry By [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":8442,"parent":0,"menu_order":55,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-8449","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/magic-box.nl\/en\/wp-json\/wp\/v2\/pages\/8449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magic-box.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/magic-box.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/magic-box.nl\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/magic-box.nl\/en\/wp-json\/wp\/v2\/comments?post=8449"}],"version-history":[{"count":3,"href":"https:\/\/magic-box.nl\/en\/wp-json\/wp\/v2\/pages\/8449\/revisions"}],"predecessor-version":[{"id":12015,"href":"https:\/\/magic-box.nl\/en\/wp-json\/wp\/v2\/pages\/8449\/revisions\/12015"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/magic-box.nl\/en\/wp-json\/wp\/v2\/media\/8442"}],"wp:attachment":[{"href":"https:\/\/magic-box.nl\/en\/wp-json\/wp\/v2\/media?parent=8449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}